Paid Advertising

Benefits

  • Instant results and scalable sales.
  • Qualified targeted audiences (location, age, interests, job, salary, gender, device type, etc.)
  • In-depth analytics of stats, traffic and leads.
  • Brand awareness on Facebook, Google, Instagram, etc.

Process

    1. Discuss Goals & Benefits
    2. Define Target Audience & Keywords
    3. Determine Monthly Ad Spend
    4. Create Ads
    5. Test Ads
    6. Analytics & Retrospective
    7. Repeat w/ Enhancements

Process Step Examples

Process Step #4: Create Ad (Example 1)
Process Step #4: Create Ad (Example 2)
Process Step #5: Test Ads
Process Step #6: Analytics & Retrospective

Statistics

Social Media Paid Advertising

  • Facebook, Google and LinkedIn
  • Qualified targeted audiences (location, age, interests, job, salary, time of day, language, gender browser or device type, etc.)
  • Instant Results and scalable (same day)
  • Run through permutations of ad titles, content, images/videos and potential offerings.
  • Brand awareness campaigns to lead funnels
  • In-depth analytics
  • Review the analytics on an ongoing basis to optimize your campaigns. Provided a Report of stats, traffic and leads.

Pay-Per-Click (PPC)

  • Businesses make an average of $2 in income for every $1 they spend in AdWords. (Blue Corona, 2019)
  • 66% of buyer-intent keywords are paid clicks. (Clever Clicks, 2018)
  • People pay attention to video content whereas they skim or multitask written content and podcasts. (HubSpot, 2017)
  • If video and text are both available on the same page, 72% of people will watch the video to learn about a product or service rather than read the text. (HubSpot, 2018)
  • 81% of consumers mute video ads. (Optinmonster, 2018)

Mobile Search

  • Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
  • More than 46% of Americans will check their smartphones before getting out of bed. (Tech Times, 2017)
  • Over 51% of smartphone users have discovered a new company or product while conducting a search on their smartphone. (Google, 2018)
  • 86% of people look up the location of a business on Google Maps. (Junto, 2019)
  • 78% of location-based mobile searches result in an offline purchase. (Junto, 2019)

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